Process
After gathering inspiration, I pitched my vision for the welcome kit to the people team: a high-quality box of goodies that demonstrated to employees that Courier is a creative, caring company. The vision resonated with others, so I kicked off the project with an exploration of various illustrations to be featured on swag. Throughout the process, I checked in with and got feedback from the people team to ensure that we delivered a meaningful gift to new and existing employees.
Roles
- Lead visual designer
- Illustrator
- Art director
Goals
- Create keepsakes vs. disposable tech merch
- Include the unexpected
- Develop a new illustration style and mascot that embodied Courier's mission to make notifications delightful
Results
- The kit rated a 4.8 in employee satisfaction based on survey results
- Pip, the new mascot, and streetwear influences were received well internally
- Plush was a hit with adults, kids, and pets
- Created a fun unboxing experience for new and existing employees
Process
I drew inspiration from real-life pigeons, cartoon birds, and one very special dinosaur from my youth.
I sketched various concepts and illustration styles in order to determine the strongest direction.
I shared these sketches with the people team and got valuable feedback—Pip wouldn't have donned a safari hat without their input!
Final Designs
We made wearable, playful streetwear in the form of a t-shirt and crewneck with an embroidered patch.
And stickers, too!
Pip plush prototype
My favorite part of the project was bringing Pip to life as a plush.
Photo courtesy of Swagger
To add variety, we sourced illustrations from a talented artist to appear on the box and mug.
And, finally, here's Pip soaring on the Courier office wall!
Recent Work
Homepage
Let's make something great togetherLet's make something great togetherLet's make something great together