Photo of the stage at Grow Forward with a full audience and three guests sitting on the state, along with a host.

Grow Foward

Grow Therapy

Art Direction · Visual Design · Illustration

Grow Forward was Grow Therapy’s first annual summit for therapists and psychiatrists in 2025. It was hosted in Florida at Bonnet Springs Park and attended by 100 Grow Therapy providers.

In partnership with Romela Productions, we designed an immersive experience inspired by the location. Working within the existing Grow Therapy brand system, we created event-specific branding. This was anchored by an original illustration of the park’s landscape, which made the summit’s visual identity both cohesive and unique.

Image of the Grow Forward stage: four green empty chairs with pink and purple pillows, surrounded by foliage, and illuminated by a neon Grow Forward sign. Semi-outdoor entryway to the Grow Forward summit. A woman behind a laptop waits at the welcome desk. A banner with illustrated nature scenery hangs in front with the Grow Forward logo on top of it.
Outdoor Grow Forward wayfinding sign. Points ahead. An illustration with a tortoise and wetlands sits below the Grow Forward logo.
Person holding speaker cards with the Grow Forward imagery and logo. A notebook with illustrated nature scenery and the Grow Forward logo sits on a while tablecloth.
A group of Grow providers pose for a photo, holding up various Grow-branded props, including Pride, the Grow Forward logo, Emotional Support Human with a heart, a separate heart, Real Adults Go to Therapy with an illustration of clasped hands, and a flower with a calm face.
The business card station at Grow Forward, where guests could select from several business card designs and customize them with their information. Two tablets flank and poster that explains the details of the business-card-making process. Next to each tablet, two signs showing business card designs.
Two stacks of individual food containers with the Grow Forward logo on them.
The full notebook illustration for Grow Forward. A wetlands landscape with a view off a pier, swimming ducks, trees, a tortoise, and a cabin. The Grow Forward logo its atop the illustration on the right side.

Full detail of the notebook illustration from back to front.