Before I began designing, I familiarized myself with the existing Recurly company page and with what other companies in the tech industry were doing on their company pages. I made note of what worked and didn't on those pages, and then used that research to help inform my design decisions. The marketing team had a very tight timeline and a lot that they wanted to add. Much of that content was text-based, so part of the design challenge was to make a text-heavy page visually interesting.
The design team had just completed an MVP of the design system, so I leveraged the existing system and expanded on it where necessary. Though the project had few visuals, it allowed me to experiment with typography, which was a fun and useful exploration for the burgeoning brand system.
Lead visual designer
Lead interaction designer
Inform and excite users about Recurly
Make a text-heavy page visually interesting
Align the page with Recurly's new design system and expand where necessary
Used new marketing messaging in order to speak to our ideal customer profile and emphasized company milestones near the top of the page. We also dedicated a section to our careers page, which we didn't do previously.
Broke up text-heavy sections with horizontal scrolling and modals
Adhered to our design system and also designed some new components/interactions for the system, such as the company timeline and the leadership grid.
I collaborated with marketing and design leaders to create wireframes for the page, then explored various visual directions for the hero section and different UI/UX for the leadership section.
We were all working around a tight deadline, so the content was in flux until the launch date. I had to adapt quickly to implement frequent tweaks to the content, which often affected the layout.
This page was one of the first implementations of the new brand language, which continues to evolve to this day.